Description
AI for Marketing Specialization is published by Coursera Academy. This specialization explores the transformative impact of AI on marketing and guides learners through its applications across the customer journey. Participants will gain experience using AI to attract and retain customers, create engaging marketing content using generative AI, and evaluate the effectiveness of AI-powered strategies. Upon completion of this specialization, learners will be able to use AI to improve marketing results and drive growth. This specialization consists of four courses plus a final project. Some, but not all, courses have assignments that require learners to apply what they have learned in the courses. At the end of this specialization, learners are required to complete a final project that requires them to examine the benefits and costs of using AI to support marketing efforts. This assessment will include an analysis of the economic impact as well as consideration of ethical and social concerns.
What you will learn
- Learn how to use AI to optimize marketing, understand productive AI tools, evaluate the benefits, and identify potential risks for brands and society.
AI for Marketing Specialization Course Details
- Publisher: Coursera
- Instructor: David Schweidel
- Language: English
- Education level: Elementary
- Number of lessons: 5
- Training duration: 1 month, including 10 hours of work per week
AI for Marketing Specialization Course Topics
Course prerequisites
- Foundational knowledge of marketing concepts is recommended.
Pictures
Sample video
Installation Guide
After Extract, view with your favorite player.
Subtitles: English
Quality: 720p
Download link
Course 1 – What Can AI Do for Marketing
Course 2 – Generative AI in Marketing
Course 3 – AI’s Existing Impact
Course 4 – Driving Customer Equity with AI
Course 5 – Capstone: Making the Case for AI
File size
2.86 GB
