Description
Product Management: Initial Product Strategy and Plan is published by Coursera Academy. The role of a product manager in an organization is to lead the development and execution of a product strategy. They effectively engage with stakeholders to transform the way an organization does business through high-impact product solutions. This course provides an overview of the product management life cycle. You will then learn in detail about the stages of product conception and planning. You will explore the tools and techniques used in identifying a product concept. In addition, you will gain skills to work with a SWOT analysis and a product concept document. This course also prepares you to build a team and develop a project charter. Hands-on labs help you practice working on a market and solution analysis using a market needs document. You will also examine a product business case and conduct a financial analysis.
Throughout this course, several product management experts will share their insights and experiences in the field of product management. Practice tests and graded exams will test your knowledge. You can apply the concepts learned in the course to a final project. This course is suitable for those who want to apply for product management jobs and understand the different life cycles used in product management, including agile. No previous qualification is required.
What you will learn
- Identify the product concept using tools and techniques
- Conduct an external product assessment and internal evaluation and record your findings in a SWOT format.
- Market analysis and solution needs and development of Market Requirements Document (MRD)
- Develop a product roadmap and perform financial analysis using a business case
Product Management: Initial Product Strategy and Plan Course Details
- Publisher: Coursera
- Instructor: Daniel C. Yeomans
- Language: English
- Education level: Elementary
- Number of lessons: 5
- Training duration: 3 weeks, including 6 hours of work per week
Product Management Course Topics: Initial Product Strategy and Plan
Course prerequisites
- This course requires no prior experience or knowledge of product management, can be career-switchers, or with little project management experience.
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Subtitles: English
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